Reach your website’s past visitors
Remarketing is a powerful digital marketing tactic which allows you to target users who have visited your website. This means that you're displaying your ads to people who are already interested in your product and familiar with your brand, which dramatically increases your chances of conversion. The ability to keep your name in front of a potential customers mind by retargeting them, after they leave your site and while they browse other shopping sites, is brilliant advertising psychology that can deliver a massive return on investment.
Google's dynamic remarketing takes this even one step further. Dynamic remarketing allows you to show previous visitors ads that feature the specific products they viewed on your website. For example, a user may have abandoned their shopping cart and not completed the checkout process. You can now follow up and give them a gentle nudge to finish buying the product in which you know they showed interest.
Remarketing and retargeting are clever tactics that allow you to gain business that you may have previously lost. Remarketing can be set up through Google Adwords which uses the Google Display Network. However, we also specialise in remarketing campaigns using social media such as YouTube or Facebook. Our diverse experience means that we can build you multi-dimensional campaigns that display your ads to previous visitors across Google as well as when they view YouTube videos and even in their Facebook news feeds.
Our team of experts understands the psychology of advertising and consumer behaviour like no other digital marketing agency. We blend this knowledge with our passion and aptitude for all things digital and use our experience to build smart and creative campaigns that work.
We understand Google and know industry-best tactics to get you phenomenal conversion results. Combine this with our knowledge of social media marketing, and you’ve got the full suite at your disposal to ensure your remarketing campaigns deliver results beyond expectations.
Understanding digital marketing best practice is a crucial skill for any business. We take a partnered and collaborative approach throughout the process which allows you to gain a deep understanding of what we do, as well as an opportunity to learn best-practice digital marketing methodologies that will help set your goals up for long-term success.
In order for remarketing to work, there are a few key tips you should follow:
When you’re setting up your remarketing tag, make sure you differentiate between different pages. For example, separate people who have visited “New York hotels” and “New York City hotels” pages for a more personalized experience.
Having a creative strategy is just as important as your remarketing list strategy. Make sure your ads are relevant to the audience you’d like to reach. Also, make sure your ads have the same look and feel like your site, and have a compelling call-to-action.
Visuals are just as important as words. See what your target audience relates to the most. Running split tests until you can see a distinct pattern in how your audience behaves can help.
To be able to reach as many customers as possible it is important to create different types of ads for your remarketing campaign in multiple sizes and placements. Then test which formats, platforms, and sizes work best for your campaign.
In order to continually optimize your campaigns, you need to see what’s working, what’s not, and what could be improved. This can be done with advanced call tagging and analytics.
Knowing when your customers are most likely to see them is when your ads should be scheduled to be seen. Not all hours of the day are created equal - as they say - timing is everything.
Your most loyal customers are the ones that already exist. They are also most likely to purchase other products and services from you. Creating a list of current customers and using it to upsell new products or advertise discounts will help your remarketing efforts.
Capitalise on the traffic that doesn’t convert by
utilising remarketing tactics to target the people already familiar with your
Get your message in front of the right people at the right time with attention-grabbing display advertising that drives revenue.
Take a data-driven approach to your Google Shopping campaigns, applying intelligent bidding customised to your business needs.
Scale-up up your Facebook advertising and propel your business forward with results-driven campaigns run by our Facebook Ads experts.
Generate high-quality leads for your business with paid ads targeting the 63 million senior-level decision-makers on LinkedIn.
Take advantage of YouTube’s extensive audience and targeting options to promote your business on the world’s second-largest search engine.
Drive down CPAs and maximise conversions with our Google Ads strategies built for measurable results and maximum returns.
Boost your ecommerce sales and fuel growth with high-performance PPC campaigns that deliver tangible business results and real ROI for ecommerce stores.
Dynamic remarketing is the process of making everything as personalized and relevant as possible. Each experience is different. A new user visiting your site will be different than that of an old user. Each action that any user takes has a different outcome. Dynamic remarketing is personalizing the way your users experience and are exposed to your site.
One Egg can take the time to sit with your team and learn what it is you want and need in order to make the most customized dynamic remarketing and retargeting strategy for your business so that you can take your company to the next level.
One Egg helps businesses grow with remarketing. Remarketing is not something that happens overnight, it takes time and effort to remarket a website. However, the outcome will be worth the wait.
Here are just a few ways we can help your business with remarketing.
Remarketing is advertising to people who have visited specific pages or content on your website. These users are then added to a “remarketing audience”. Once they are marked as “remarketing” they will start to see ads based on their behaviour.
Dynamic remarketing works similarly, but, instead of the manual setup, Google Ads (or other SEM tools) creates specific ads based on product or service pages the user has visited or other products related to the pages and content the user viewed.
Here are some ways in which Google helps advertisers get the most from their campaigns:
Our experts take a collaborative approach throughout the remarketing process which allows you to gain a deep understanding of what we do and enables us to better understand what you need. It gives both sides the opportunity to learn best practices in digital marketing methodologies that will help set your goals up for long-term success. One Egg strives on making your priorities ours so that everyone leaves happy, especially the customers.
E-commerce stores benefit the most from dynamic remarketing, especially those with a huge number of products. However, any business in an industry can benefit from remarketing.
By showing users, who have previously visited your site, online ads as part of a marketing strategy, you can achieve several important business advantages.
The benefits of remarketing make remarketed advertising worthwhile for any marketing program. Setting up a remarketing campaign can be extremely complex and require advanced, customized specifications. To get the most out of your exposure online and retargeting program, you need an experienced professional with a deep understanding of major ad networks, such as Google.
One Egg provides a team of digital and search marketing professionals that have a deep understanding of the Google Adwords program. We can help you get the most return on investment and generate high-quality ad placements to drive more conversions and leads for your business.
There are many different kinds of remarketing techniques that are important to know for those visitors that have left your site without purchasing your product.
While existing and potential customers browse the internet for various things, they may have initially been curious about your product or services, but not made a purchase. However, with strategically-placed ads that occur as the result of your retargeting efforts, a potential customer is more likely to return to your site and buy something after having repeated exposure of your brand.
So, how can retargeting help your company’s SEO efforts? Here are just a few benefits of retargeting.
Retargeting also helps so that you won’t be in competition for keyword placement in a Google search which in turn, can lead to reduced cost per impression. Retargeting allows you to focus your marketing efforts and target repeat customers, ultimately saving you money.
Another added bonus in how retargeting can help with your SEO, is the ability to target your ad to specific people. For example, retargeting allows you to send one type of ad to a potential customer who abandoned their shopping carts, while another ad can be sent out to a browser who spent time on a particular page. In the case of remarketing, sending a targeted email may be considered another effective marketing strategy.
Finally, you can gather quantifiable data analyses on how each ad performs across various digital platforms, including home computers and mobile devices. Similar to PPC advertising, this sort of information allows your company to promote your ad campaign while simultaneously improving your marketing efforts.