Startups are dynamic, engaging and incredibly fast-paced environments. It's an exciting time where emerging new business players can transition into household names. It's a landscape where entrepreneurs turn ideas into businesses, some of which become our most iconic brands. It's also a time that can break business owners as some ideas just don't translate into revenue and don't build audiences. 75% of startup ventures fail in their first year. But, don't be discouraged. All it takes is smart digital marketing and pay-per-click or PPC advertising to gain momentum from day zero.
One of the most significant challenges with new startups is gaining momentum on your income stream. It can take a while for new businesses to start ingesting search traffic organically because it takes time for new websites to achieve a good ranking on Google. You may have designed a quality, innovative product that the market desperately needs but, this doesn't mean anything if potential customers can't find you through online search. Domain age is a significant factor in search engine algorithms, making it difficult for new sites and brands.
Lucky, PPC advertising is perfect for startups! Pay-per-click allows you to push your new brands landing pages to the top of Google without having to wait for organic SEO to kick in. PPC means that, through targeting the right keywords, you can start selling your product to new customers right away. PPC campaigns are also dynamic as you can tailor them to all budgets large and small, which is a crucial consideration for any startup. We work with you on building PPC campaigns tailored to your budget and goals. We can then help scale back your PPC spend once your organic SEO starts to produce traffic which will further increase your bottom line.
Our background is in startups from fast-paced, innovative tech ventures to traditional brick and mortar setups. We understand that ideal budgets aren’t always available
and will work with you to give you an honest opinion of what we can achieve with your set budget and the pay-per-click results you can expect.
Understanding digital marketing best practice is a pivotal skill for any startup company as it’s a core strategy that will continue to make your brand grow over time. Our approach isn’t to set up a campaign, click go then sit back and watch, feeding you inconsistent results.
Instead, we partner and collaborate with you so that you can learn essential digital marketing skills along the way and gain an understanding of how to build PPC campaigns that work for your startup. This knowledge will set you up for future success by allowing you to create audiences, grow brand awareness and increase sales long-term.
Call us on 1300 490 147 or fill in the form below.