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PPC for eCommerce

eCommerce and pay-per-click advertising: a match made in heaven

A good eCommerce site can open your brand to the world, giving you a platform to sell your products online. However, sometimes it feels as though you’ve exhausted existing marketing channels and reached a ceiling for incoming traffic. When this happens, it can be challenging to grow your audience further and increase conversion. The good news is that PPC can do wonders for eCommerce, allowing you to target new customers who are interested in buying products in your market segment.

The right PPC strategy for eCommerce

Whether you’re new to pay-per-click advertising or a veteran PPC implementer, there’s always more you do to improve your campaigns, especially when you’re playing in the sophisticated space of eCommerce and PPC. It can be easy to lose sight of the bigger picture and just go after the low-hanging fruit as you chase quick conversions. When this happens, you fail to plan strategically, and this means that you’re likely haemorrhaging spend in your campaigns. Sure, PPC can be about quick wins. However, it also requires a smart long-term strategy to keep it ticking over and bring in new customers.

eCommerce is constantly changing

eCommerce is a competitive, fluid and dynamic space fed by continually changing industry trends and product catalogues. If you sell one static product over many years, then it’s not too complicated. However, when you’re dealing with new product cycles and more competitors, it becomes unprofitable to rely on only organic results and old marketing tactics such as eDMs. eCommerce needs PPC to be able to keep your brand and your products consistently at the forefront of a customers mind so that you’re easy to find when they want to buy.

Why OneEgg for your eCommerce PPC?

PPC is a fast-moving and ever-changing digital marketing channel that can be a little confusing and overwhelming at first. At OneEgg, we are experts in PPC advertising with years of experience in eCommerce.

We’ve worked with large and small eCommerce brands on a variety of successful PPC implementations and improvements that have directly improved revenue by generating new traffic and conversions.

A big picture view of PPC strategy

We live and breathe digital and have experience working on PPC campaigns across many industries such as fintech, financial services, eCommerce, not-for-profits and many more. We understand the psychology of advertising as well as consumer behaviour. 

This experience allows us to see the big picture and develop creative digital strategies that will put you way ahead of your competition.

Case Study: LegalVision

LegalVision are a startup law firm aimed at providing small businesses affordable fixed fee quotes. Read about how we helped LegalVision minimise CPA and at the same time maximised lead volume with a multi-channel PPC strategy

Learn more ➞

Case Study: Fast Cover

Fast Cover is a multi-award winning travel insurance company which faced several competitors in their field of business. Learn how we increased traffic to their website through PPC and made them more confident in just 10 months.

Learn more ➞

Our PPC services

Capitalise on the traffic that doesn’t convert by
utilising remarketing tactics to target the people already familiar with your

Get your message in front of the right people at the right time with attention-grabbing display advertising that drives revenue.

Take a data-driven approach to your Google Shopping campaigns, applying intelligent bidding customised to your business needs.

Scale-up up your Facebook advertising and propel your business forward with results-driven campaigns run by our Facebook Ads experts. 

Generate high-quality leads for your business with paid ads targeting the 63 million senior-level decision-makers on LinkedIn.

Take advantage of YouTube’s extensive audience and targeting options to promote your business on the world’s second-largest search engine. 

Drive down CPAs and maximise conversions with our Google Ads strategies built for measurable results and maximum returns.

Boost your ecommerce sales and fuel growth with high-performance PPC campaigns that deliver tangible business results and real ROI for ecommerce stores.

Increase visibility, drive conversions and build up the momentum your new business needs with PPC campaigns that make an immediate impact. 

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