Google shopping is a robust e-commerce platform that helps brands large and small sell their products online. It does this by helping you to reach relevant audiences and providing a centralised Merchant Centre for managing products, shopping carts, linked Google AdWords campaigns and more. It makes sense to use an e-commerce platform designed by the world's biggest search engine, as success is dependent on getting your products in front of as many qualified and relevant people as possible.
Featuring your products in Google Shopping means that you'll increase your visibility. It targets people who are already in the market and ready to shop so, it's perfect for eCommerce. This dramatically increases your chances of getting featured on the first page of Google results and puts you in front of millions of potential customers who are searching to buy your product. Essentially Google Shopping organises your products, images and information in a way that Google likes which leads to excellent results and a high conversion rate.
As a highly experienced Google Shopping agency, we are experts in making the complex simple and will demystify the process, giving you clarity on how the platform can directly benefit your sales and profit margins. Using our Google Shopping management expertise, we will manage your Merchant Centre setup, Facebook product ads and Bing shopping. We take the time to understand your brand, products and e-commerce challenges and will partner with you to create a simple, efficient system that's easy to maintain and delivers ongoing results.
At One Egg, we are experts in all things Google. We have experience in setting up Google Shopping for a diverse client base and love watching our clients succeed due to a clever and thorough implementation of this invaluable e-commerce platform. When it comes to Google Shopping Ads, there are three main areas of focus we highly recommend:
Creativity blended with data-driven decisions and a dynamic approach
We take a multi-faceted approach that combines best-in-industry knowledge and experience with data-driven decisions. Everything we do embodies continuous improvement. In the digital arena, things change rapidly. Advances in technology, combined with changes in consumer behaviour make it incredibly dynamic. If you don’t adapt your strategies in real-time, things become difficult. We don’t just set you up a campaign and then sit back and let it run its course. We continuously monitor performance as well as trends in the industry to adapt and improve your return on investment continually.
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