Display advertising is fundamental to the success of any digital marketing campaign. It’s crucial for raising brand awareness, building audiences as well as driving direct response campaigns. Display or banner advertising is an efficient way to reach a global audience by displaying text, images and video on relevant websites. Mainly, it’s a low-cost prospecting method that sits at the top of the marketing funnel. As human’s, we’re visual creatures. We continually process and digest information we see, even subconsciously. Display advertising is a great way to get your brand in front of thousands of potential customers as they browse the web.
The most prominent player in display advertising is, of course, the Google Display Network which allows marketers to display advertisements on websites that are contextually relevant. This means that you can target potential customers that are already interested in the topics or domains where you offer your products or services. There are over 2 million websites in the Google Display Network which provide brands with a vast potential reach. Knowing that a customer is already interested and actively browsing a site that’s relevant to what you’re selling is a massive advantage for any brand.
Display advertising is different to ‘pay-per-click’ advertising (or PPC), as it doesn’t traditionally appear in results when people are searching but instead displays graphic ads when people are surfing and browsing. The nature of the Google Display Network allows us to employ creative digital tactics such as remarketing or retargeting, allowing you to precisely target people who have already visited your website and shown interest in your products. You can even target users who abandoned their shopping cart and display an ad for the specific product that they were interested in which dramatically increases conversions.
We are experienced marketers who live and breathe creative digital strategies and employ effective display advertising campaigns that deliver a massive return on investment. We combine our knowledge of fundamental advertising principles and audiences with our understanding of Google Display Network to create a unique, blended approach designed for your brand.
We get online consumer behaviour like nobody else, and we love leveraging our expertise to help brands boost their sales and grow their profits.
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