The Importance of display advertising
Display advertising is fundamental to the success of any digital marketing campaign. It’s crucial for raising brand awareness, building audiences as well as driving direct response campaigns. Display or banner advertising is an efficient way to reach a global audience by displaying text, images and video on relevant websites. Mainly, it’s a low-cost prospecting method that sits at the top of the marketing funnel. As human’s, we’re visual creatures. We continually process and digest information we see, even subconsciously. Display advertising is a great way to get your brand in front of thousands of potential customers as they browse the web.
Reach large and relevant global audiences
The most prominent player in display advertising is, of course, the Google Display Network which allows marketers to display advertisements on websites that are contextually relevant. This means that you can target potential customers that are already interested in the topics or domains where you offer your products or services. There are over 2 million websites in the Google Display Network which provide brands with a vast potential reach. Knowing that a customer is already interested and actively browsing a site that’s relevant to what you’re selling is a massive advantage for any brand.
Remarket and retarget potential customers who are already engaged
Display advertising is different to ‘pay-per-click’ advertising (or PPC), as it doesn’t traditionally appear in results when people are searching but instead displays graphic ads when people are surfing and browsing. The nature of the Google Display Network allows us to employ creative digital tactics such as remarketing or retargeting, allowing you to precisely target people who have already visited your website and shown interest in your products. You can even target users who abandoned their shopping cart and display an ad for the specific product that they were interested in which dramatically increases conversions.
Case Study: LegalVision
LegalVision are a startup law firm aimed at providing small businesses affordable fixed fee quotes. Read about how we helped LegalVision minimise CPA and at the same time maximise lead volume with a multi-channel PPC strategy
Case Study: Fast Cover
Fast Cover is a Multi-Award Winning Travel Insurance Company which faced several competititors on their field of business. Learn how we increased their traffic to their website through PPC and made them more confident in just 10 months.
Why OneEgg for your display advertising campaign?
We are experienced marketers who live and breathe creative digital strategies and employ effective display advertising campaigns that deliver a massive return on investment. We combine our knowledge of fundamental advertising principles and audiences with our understanding of Google Display Network to create a unique, blended approach designed for your brand. We get online consumer behaviour like nobody else, and we love leveraging our expertise to help brands boost their sales and grow their profits.
A holistic advertising solution
We design superb ads that will resonate with your audience and attract new customers. We understand exceptional graphic design principles and know how to create advertising copy that gets attention and drives responses. We are creative but also data-driven, testing everything we deploy to ensure that you’re getting the optimal results for your display advertising campaign. We can also combine your display advertising with social media advertising to provide you with a full digital advertising suit to rapidly gain new customers and grow your audience.
If you’re ready to take your online marketing to the next level then we’d love to have a coffee!
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