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One Investment Group

Case study · Financial services · SEO

One Investment's Digital Presence Soars 187% as Fund Services Leader

Organic growth for a fund services leader.

One Investment Group case study
187%Increase in Organic Sessions
+84Keywords ranking on Google Page 1
18%Increase in Ad Engagement year on year
01 · Overview

Overview

Established in 2009, One Investment Group is Australia’s only full-service corporate trustee provider, offering fund management services across diverse asset classes for both global and Australian institutions.

Organic Growth Through Strategic Innovation

“One Investment Group has been working with One Egg for over a year. We’ve since seen a huge growth in our organic traffic and keyword rankings for our core services. Their innovative approach to SEO has really helped us obtain a much larger market share.”

Justin EpsteinJustin EpsteinExecutive Director, One Investment Group
02 · Challenges

Challenges

  • Search visibility Limited organic presence for key financial services terms
  • Lead quality Need to attract qualified leads in specialised funds management sector
  • Technical performance Unoptimised website affecting search rankings
  • Content quality Inconsistent content strategy impacting organic growth
  • Link profile Presence of low-quality backlinks affecting domain authority
03 · Solutions

Solutions

  • Technical SEO Conducted a full technical audit and implemented improvements
  • Content strategy Performed content audit and optimisation for key service areas
  • Link cleanup Identified and removed harmful backlinks affecting site authority
  • Profile building Implemented strategic link building for domain strength
  • On-page optimisation Enhanced on-page elements for improved search visibility
04 · Impact

Impact

  • Traffic growth Achieved 187% increase in organic sessions
  • Keyword rankings Secured 84+ keywords on Google Page 1
  • Engagement success Generated 18% increase in ad engagement year-over-year
  • Lead generation Improved quality of incoming leads through targeted optimisation
  • Market authority Strengthened position in funds management sector

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