1300 490 147Fitting A Random Forest Model To Google Ads Data
In a recent post on Marketingland, I described a process to perform regression analysis in Google Ads. By fitting a trend line to daily Cost & Conversion data, we were able to map the relationship between these variables. We could then make predictions about conversions & CPA at different levels of daily ad spend. The […]
How to Choose the Right PPC Agency for Success?
PPC or pay-per-click advertising is a highly effective way to market your brand. A good PPC campaign can dramatically increase your traffic, expand your reach, and boost sales. However, this space moves very quickly. Keeping up with the daily performance of your campaigns, developments in technology, and changes in the digital marketing landscape can be […]
AdWords Campaign Drafts and Experiments
Introduction AdWords ‘Campaign Drafts and Experiments’ is one of my favorite advanced tools within AdWords. This tool was previously known as AdWords Campaign Experiments (ACE). I have reviewed many accounts over the years and very often even in larger AdWords accounts, I rarely see advertisers using this feature. It is a real shame because it […]
The Definitive Guide to Digital Marketing for The Automotive Industry
Why Do I Need Digital Marketing? With automotive buyers spending 60% of their purchase journey online and over half of them visiting a car dealer website in the process, digital marketing is more important than ever for the automotive industry. Website content, landing pages, car dealer SEO, marketing automation and high-quality inbound links should all […]
Automate Monthly Budgeting for Paid Advertising Accounts
Budgeting is Boring, let’s get it over with faster! Budgeting is time-consuming, repetitive and boring. But critically important. Using spreadsheets and the Google Analytics add-on we can automate this process, taking it from hours of work every week to minutes. I’ve built a spreadsheet that does this and I’ll walk you through how to do […]
Local Double Campaign Structure
In this section, we will discuss how you can use a double campaign structure for optimal geotargeting your searchers. This double structure is relevant for any type of local business or a business that services a specific location. Some examples are: Local doctors or dental practices A retail store servicing it’s surrounding area Plumbers, electricians […]
3 Awesome AdWords Scripts You Should Be Using Now
What Are AdWords Scripts? AdWords scripts are pieces of code that you can use to assist with running your AdWords account. These scripts allow you to do things that either you can’t do in AdWords already, or make account management faster or easier. Scripts are written in Javascript and run inside AdWords, so there is […]
How to Use Google AdWords Paid & Organic Report
The ‘Paid & Organic Report’ is a report found within AdWords and is extremely useful in helping us understand the interaction between AdWords and organic traffic. What happens to one type of listing when another is shown with it. This is relevant to those working in SEO as well as those of you running AdWords […]
Guide to Google AdWords: Testing Ad Concepts over Ad Copy
Part 1: Introduction How do you find the ads that will perform the best before releasing them into the wild? The traditional answer is A/B testing. Split tests can be a great way to test small copy details, but it does not answer bigger conceptual questions. As we will see, it can be more effective […]
Why You Should Be Using Native Advertising as Part of Your Digital Strategy
You may or may not be familiar with native advertising, but you are very likely to have seen it even if you didn’t know what it was called. Native ads are in many ways almost a hybrid of Search & Display Ads… Search ads in Google look like the organic listings save for a few […]