1300 490 147One Egg Digital Attains Google Premium Partner Status
We’re excited to share some great news with you. One Egg Digital has been recognised as a top-tier digital marketing agency. We’ve recently been certified as a Google Premium Partner, a significant accomplishment that reflects our dedication to providing high-quality service to our clients. As a Google Premium Partner, we are part of an elite group […]
Guide To Digital Marketing For Charities
The fast-paced digital marketing landscape is challenging for every industry, and it can be especially daunting for charities and non-profit organisations. Marketing for your charity needs to address different issues and target different personas from regular businesses, so your overall strategy needs to be carefully thought out. Your Digital Marketing Strategy The main goals your […]
Microsoft Advertising Guide: Are Bing Ads Worth It?
While Google currently has the vast majority of the search market, the fallout from the proposed News Media Bargaining Code could be about to change the search landscape. Google threatened to pull its search products, and Microsoft offered to take its place. “We had a very informative discussion about Microsoft’s interest in the Australian market. […]
The Best Google Ads Training Courses
This article includes affiliate links, when you purchase after clicking a link we may earn a commission Whether you’re just starting out in digital marketing or are a veteran of the online advertising space, Google Ads are certain to be part of your life. Pay-per-click (PPC) advertising is a big part of modern business, especially […]
How to Conduct the Ultimate Google Ads Audit in 50% Less Time
I’ve conducted 100’s of audits over the last several years. The following comprises in my experience, the key issues that need to be reviewed in an account audit. I’ve divided this process into 4 sections, which contain their own subsections: 1. account structure. We will examine different ways accounts are structured into campaigns and ad […]
One Egg Digital Confirmed for a 5-Star PPC Agency
If your business is online in any capacity—even if you have just a one-page website—chances are you’ve thought about your search engine rankings. After all, you can see a lot of benefits if new (or old) customers can find you in a quick Google search. But how do you stand out in a crowded market […]
Google Ads inbuilt machine learning tools
Google are the market leaders in AI technology today, Google Brain is one example of this. Powerful Machine Learning tools are now also available in the Google Ads platform. If you work with Google Ads you’ve likely come across these, you may even be using some of them unknowingly. As an advertiser, learning to utilise […]
What I Learned at the Google Machine Learning Masterclass
What happens when you send your sales guy into Google’s Head Office for a Search Engine Master Class on Machine Learning?? Let’s find out… If you’re a newcomer to Digital Marketing you might be surprised to learn just quite how data-heavy and analytics-driven, the world of Digital Marketing is. The nice thing about machine learning; […]
Google Ads Experiments – Meta Analysis
Over the course of 12 months we used the Google Ads Experiments tool (known as ‘Campaign Drafts & Experiments) and run close to 100 experiments for a single client. In this article we’ve categorised the experiments into subgroups and provided an overview of where we found success and where we failed. This would be a […]
Multiple Regression for Google Ads Accounts
This is the third article in a series covering machine learning for Google Ads analysis. We are going to explore regression using multiple input features. In the first article published on marketingland we walked through regression models you can build in excel to forecast conversions at different levels of Google Ad spend. In the second […]