Guide To Digital Marketing For Charities

The fast-paced digital marketing landscape is challenging for every industry, and it can be especially daunting for charities and non-profit organisations. Marketing for your charity needs to address different issues and target different personas from regular businesses, so your overall strategy needs to be carefully thought out. Your Digital Marketing Strategy The main goals your […]

Multiple Regression for Google Ads Accounts

This is the third article in a series covering machine learning for Google Ads analysis. We are going to explore regression using multiple input features. In the first article published on marketingland we walked through regression models you can build in excel to forecast conversions at different levels of Google Ad spend. In the second […]

Fitting A Random Forest Model To Google Ads Data

In a recent post on Marketingland, I described a process to perform regression analysis in Google Ads. By fitting a trend line to daily Cost & Conversion data, we were able to map the relationship between these variables. We could then make predictions about conversions & CPA at different levels of daily ad spend. The […]

How to Choose the Right PPC Agency for Success?

PPC or pay-per-click advertising is a highly effective way to market your brand. A good PPC campaign can dramatically increase your traffic, expand your reach, and boost sales. However, this space moves very quickly. Keeping up with the daily performance of your campaigns, developments in technology, and changes in the digital marketing landscape can be […]

How to Conduct the Ultimate AdWords Audit

I’ve conducted 100’s of audits over the last several years. The following comprises in my experience, the key issues that need to be reviewed in an account audit. I’ve divided this process into 4 sections, which contain their own subsections: 1. account structure. We will examine different ways accounts are structured into campaigns and ad […]

AdWords Campaign Drafts and Experiments

Introduction AdWords ‘Campaign Drafts and Experiments’ is one of my favorite advanced tools within AdWords. This tool was previously known as AdWords Campaign Experiments (ACE). I have reviewed many accounts over the years and very often even in larger AdWords accounts, I rarely see advertisers using this feature. It is a real shame because it […]

The Definitive Guide to Digital Marketing for The Automotive Industry

Why Do I Need Digital Marketing? With automotive buyers spending 60% of their purchase journey online and over half of them visiting a car dealer website in the process, digital marketing is more important than ever for the automotive industry. Website content, landing pages, car dealer SEO, marketing automation and high-quality inbound links should all […]

Automate Monthly Budgeting for Paid Advertising Accounts

Budgeting is Boring, let’s get it over with faster! Budgeting is time-consuming, repetitive and boring. But critically important. Using spreadsheets and the Google Analytics add-on we can automate this process, taking it from hours of work every week to minutes. I’ve built a spreadsheet that does this and I’ll walk you through how to do […]

Local Double Campaign Structure

In this section, we will discuss how you can use a double campaign structure for optimal geotargeting your searchers. This double structure is relevant for any type of local business or a business that services a specific location. Some examples are: Local doctors or dental practices A retail store servicing it’s surrounding area Plumbers, electricians […]

3 Awesome AdWords Scripts You Should Be Using Now

What Are AdWords Scripts? AdWords scripts are pieces of code that you can use to assist with running your AdWords account. These scripts allow you to do things that either you can’t do in AdWords already, or make account management faster or easier. Scripts are written in Javascript and run inside AdWords, so there is […]