
Sydney Google Search Central Live 2026: Key Takeaways from Our GM
A roundup of our GM’s key takeaways and insights from the day, about the future of Search and AI.
Ever had to consider between hiring an in-house employee or outsourcing to a marketing agency? Many of our clients often face this dilemma. It’s important to weigh up the pro’s and con’s of both. We want to present you with the facts. We think you might be surprised at how much you can save by hiring a specialist agency that will be able to do the job at lower cost and likely bring a higher level of expertise to the role.


A roundup of our GM’s key takeaways and insights from the day, about the future of Search and AI.

A poorly optimised landing page costs you twice — higher Google Ads costs and lower organic rankings. Here are the five fixes that improve both at once, plus why FAQ schema is no longer worth your time in 2026.

Most ecommerce link budgets are wasted on pages already ranking. Position 1 CTR is down 32% since AI Overviews — meaning the highest-ROI link target is almost never your top performer. Here’s the 70/30 framework that finds the right one.
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