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Content Writing for SEO Success

SEO copywriting is all about creating content that targets specific keywords so other people will want to promote it by linking to it or sharing it on social media platforms.  Key things to consider when creating SEO optimised content;  What is SEO? SEO stands for to search engine optimisation, SEO is the process of making […]

How to Win at Bing SEO

Google is the go-to search engine for most Australians. It’s so widely used that a world without Google is unimaginable. But that situation could become a reality in the near future. With Google threatening to pull its search engine from Australia, many forward-thinking SEOs are taking a closer look at the opportunity Bing presents. Competition […]

8 Essential On-Page SEO Tips

On‐page SEO refers to the practice of ‘optimising’ web pages to help them rank higher in the search engines. The end goal of which is to increase organic traffic to your site. In 2020, Google is smart enough to understand synonyms and semantically‐related keywords meaning that you no longer have to obsess about the strategic […]

Google Speed Badging: A Fast Demise for Slow Websites

If your website is slow to load, you’re losing out on sales and increasing the chances of your customers turning to your competitors. A one-second delay in loading time can result in: 11% reduction in page views 16% drop off in customer satisfaction 7% decrease in conversions A delay of a few seconds can have […]

The Ten Commandments of Local SEO Services

If you’re a local business trying to establish an online presence or looking to expand your operations and branch out to multiple locations, being visible in local search results is vital. A small business will struggle to compete with the industry giants in the main search results, but you’ve got a fighting chance to carve […]

New Google Search Console Features You Need To Know About

Google Search Console

Google Search Console is a crucial tool for every SEO and website owner, offering vital insights and enabling you to view your website through the eyes of the search engine. But the old Search Console is no more, with Google announcing it’s shut down a year after the new version went live. If you try […]

How Long Does a Landing Page Need to Be?

How to Create Landing Page Content That Drives Sales You won’t find a magic formula that delivers customers to your business via the internet. You can’t copy a template, change the landing page content and assume your business will prosper. Every business, it seems, has to figure out for itself what works. Still, best practices […]