Nutra Organics
Case Study

Learn how we helped Nutra Organics achieve explosive growth through PPC advertising.

The results

0 %
INCREASE IN MONTHLY TRAFFIC  
0 %
INCREASE IN REVENUE FROM PPC
0 %
ECOMMERCE CONVERSION RATE

Background

Nutra Organics is an e-commerce business selling natural organic whole food products to Australian consumers.

Objectives

Grow and maximise online sales over time, while also increasing ROI and decreasing cost per conversion. Secondary objectives include growing brand awareness and preference within the Australian organic wholefoods market.

Implementation & strategy

  • Grow market presence at the brand and category level
  • Reclaim branded real estate from competitors and resellers
  • Utilise product level targeting through dynamic search ads to match and satisfy user search intent
  • Grow sales and return on ad investment for key products and categories
  • Re-engage users to build brand familiarity through various ad formats such as search and display
  • Reduce cost per click over time by testing different bidding strategies and targeting methods
  • Improve ROI month on month

Jemma Quinlan

Marketing Manager, Nutra Organics Australia

Mark, Jessica and the team at One Egg have been fantastic to work with. The results from the Google Adwords campaigns have been impressive, exceeding the ROI goal we were aiming for. They are attentive, fast, give very detailed reports, and are across all of the different PPC strategies. Highly recommend them to anyone looking to outsource PPC campaigns.

Our approach to PPC

We follow a 3-step process that drives leads through your marketing funnel.

Campaign Development

We use the latest digital marketing tools & strategies to setup your campaigns.  This includes extensive research, customised strategy development, tool integration & tracking setup

Research

Uncovering keyword opportunities that deliver high-quality leads or terms your competition may be missing is critical to a successful PPC campaign. We go beyond the traditional free tools and use our in-depth PPC knowledge to ensure your keyword targeting is perfect.

Customisation

No two campaigns are alike, because no two clients are alike.  The strategy is always different.  

While our process are the same, they are used as a framework for generating a customised strategy for each client.

Tracking

Tracking and proper attribution is essential for  understanding campaign performance, optimising campaigns and keeping you, our client in the loop.

We use Google Analytics, Tag Manager & Data Studio to provide transparent customised, real-time reporting.  Our campaigns all include tracking setup.

Experimentation

One of our core beliefs is to test everything.  Keywords, ad copy, campaign structure & even strategy itself, all come under the microscope constantly. 

The best way to improve your PPC performance is through test & learn strategies.  We use a number of tools in order to do this.  The goal is always to generate better return on leads & revenue

Full funnel marketing strategy

Our strategy is designed to engage leads at the top of the marketing funnel and nurture them down the funnel into converting leads.   This way we are able to utilise lower cost strategies, measure engagement and convert.  We combine this with low hanging fruit at the bottom of the funnel

  • We specialise in working with you to generate lead magnets that are relevant and engaging to prospects
  • Landing pages are integral part of our campaign strategy. They drive up conversion rates

Retargeting

Retargeting allows us to complete the loop between engaged prospect and sales lead.  After nurturing existing leads we are able to retarget them

  • Engaged lead magnet downloaders or website viewers can be motivated towards a sale
  • Re-engage website visitors or other prospects via website cookies or email lists.

Top PPC platforms

We are experts in implementing marketing strategy within the major advertising platforms

YouTube is the No.2 most visited website on the planet with more than 1.9bn logged in monthly users.
Brandwatch.com provides these top 5 stats…

  6 out of 10 people prefer online video to live TV
  80%+ of 18-49-year-olds watch YouTube
  Over 1 billion hours of video watched daily
  Average mobile viewing session is 40 minutes
  70% of YouTube views from mobile devices

With over 2.3 billion users worldwide and more than 80 million business pages, Facebook offers impressive stats.

  World’s 3rd most-visited site
  Facebook messenger is the top mobile app
  66% of users log in daily
  88% access via mobile device
  Leading platform for B2B and B2C

LinkedIn is the social media platform of choice for business minded people worldwide.

LinkedIn demographics include…

  61 million senior level influencers
    40 million decision-making positions
    56% male and 44% females
    44% of users earn more than $75K p/a
    Over 500 million users

The dominant player in the marketplace is, of course, Google Ads.
Consider these stats from PowerTraffick.com:

  Google Ads convert 50% better than organic traffic
  Average ROI is 2x Ad Spend
    Controls 71% of Search Market
   Google Display Ads seen by 90% of internet
    65% of Search Results go to Google Ads
    70% of Mobile Customers call through Google Ads

With One Egg you’ll get

  • Customised PPC management
  • Collaborative approach
  • Results focused: leads & revenue!
  • Transparent account management
  • Data driven optimisation
Let's work together
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