Nutra Organics Case Study
Learn how we helped Nutra Organics achieve explosive growth through PPC advertising.
Nutra Organics is an e-commerce business selling natural organic whole food products to Australian consumers.
Grow and maximise online sales over time, while also increasing ROI and decreasing cost per conversion. Secondary objectives include growing brand awareness and preference within the Australian organic wholefoods market.
Marketing Manager, Nutra Organics Australia
Mark, Jessica and the team at One Egg have been fantastic to work with. The results from the Google Adwords campaigns have been impressive, exceeding the ROI goal we were aiming for. They are attentive, fast, give very detailed reports, and are across all of the different PPC strategies. Highly recommend them to anyone looking to outsource PPC campaigns.
We follow a 3-step process that drives leads through your marketing funnel.
We use the latest digital marketing tools & strategies to setup your campaigns. This includes extensive research, customised strategy development, tool integration & tracking setup
No two campaigns are alike, because no two clients are alike. The strategy is always different.
While our process are the same, they are used as a framework for generating a customised strategy for each client.
Tracking and proper attribution is essential for understanding campaign performance, optimising campaigns and keeping you, our client in the loop.
We use Google Analytics, Tag Manager & Data Studio to provide transparent customised, real-time reporting. Our campaigns all include tracking setup.
One of our core beliefs is to test everything. Keywords, ad copy, campaign structure & even strategy itself, all come under the microscope constantly.
The best way to improve your PPC performance is through test & learn strategies. We use a number of tools in order to do this. The goal is always to generate better return on leads & revenue
Our strategy is designed to engage leads at the top of the marketing funnel and nurture them down the funnel into converting leads. This way we are able to utilise lower cost strategies, measure engagement and convert. We combine this with low hanging fruit at the bottom of the funnel
Retargeting allows us to complete the loop between engaged prospect and sales lead. After nurturing existing leads we are able to retarget them
We are experts in implementing marketing strategy within the major advertising platforms
YouTube is the No.2 most visited website on the planet with more than 1.9bn logged in monthly users.
Brandwatch.com provides these top 5 stats…
6 out of 10 people prefer online video to live TV
80%+ of 18-49-year-olds watch YouTube
Over 1 billion hours of video watched daily
Average mobile viewing session is 40 minutes
70% of YouTube views from mobile devices
LinkedIn is the social media platform of choice for business minded people worldwide.
LinkedIn demographics include…
61 million senior level influencers
40 million decision-making positions
56% male and 44% females
44% of users earn more than $75K p/a
Over 500 million users
The dominant player in the marketplace is, of course, Google Ads.
Consider these stats from PowerTraffick.com:
Google Ads convert 50% better than organic traffic
Average ROI is 2x Ad Spend
Controls 71% of Search Market
Google Display Ads seen by 90% of internet
65% of Search Results go to Google Ads
70% of Mobile Customers call through Google Ads