Caught Out: Facebook Breaks Its Own Advertising Rules

Mark MeyersonPaid SocialLeave a Comment

The major advertising corporations like Facebook and Google are today some of the largest companies in the world.  They essentially have created their own advertising marketplaces, wherein they are able to set the rules as to what advertising is and is not permissible.  This is a good thing, for without advertising rules, these marketplaces would not operate properly and the … Read More

Facebook & Instagram Advertising Guide

Mark MeyersonPaid Social1 Comment

advertising guide for facebook and instagram

Why Advertise on Facebook? Because you can’t afford not to Targeting can be extremely specific, for example everyone who has used a particular device or App With Facebook Ads you can reach one in 7 of all people on the planet 315m Europeans, 277m Americans and 522m Asians log on at least monthly Each young female user in the US … Read More

Twitter Advertising – When to use it

Mark MeyersonPaid Social1 Comment

when to use twitter advertisement

With more than 500m tweets sent daily and 320m active users, it was only a matter of time before Twitter became another advertising platform for business. It has only been offering ads focused on helping customers get a better Return On Investment (ROI) since 2013, but there are a number of ways to get new customers and increase brand awareness … Read More

Increase your ROI with Pinterest Advertising

Ilan ShabadPaid Social1 Comment

increase your ROI with pinterest advertising

 Why use Pinterest Pinterest advertising? Pinterest brings in BIG results, average increase of 20-30% in traffic and coverage Pins last forever, and 80% of Pinterest content is repinned Ideal to sell a product by featuring visually Works when you know your target demographic Pinterest users spend on average $80 per purchase, more than twice that of some other platforms Pinterest … Read More

Your Snapchat Snapshot

Ilan ShabadPaid Social2 Comments

Snapchat guide

It hasn’t been around very long, and if you’re over the age of 33 you might not have even bothered joining, but Snapchat will soon be the premium way to reach your audience as it slowly prepares to launch Pay Per Click (PPC) advertising in the future. Read on for the information you need to get your business ahead of … Read More

The Complete Guide to LinkedIn Advertising

Mark MeyersonPaid Social1 Comment

LinkedIn advertising guide

LinkedIn is not a question of whether to advertise, but how, for professional audiences 414m users, 107m in the US alone, 200 countries Key question: Will a professional, with their day job on their mind, want to see your ad? New jobs, industry events and opportunities, thought leadership and innovation are the focus LinkedIn is for marketing from business to … Read More