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Rustic Lane Achieves Explosive 300% Growth on Amazon in 7 Months

1,500
Monthly Sales Within 7 Months
300%
Increase in Revenue Within 7 Months
40%
Avg. Gross Profit Margins

Table of contents

Overview

Rustic Lane is a homewares brand that launched on Amazon with a goal of selling low-cost, high-quality products for kitchens and living rooms. One Egg assisted Rustic Lane with market research and identifying product niches that presented strong opportunities for their products. One Egg also provided Amazon PPC services to optimize visibility and sales growth.

Channels

Amazon PPC
Amazon SEO

Challenges

  • Market Entry – Establishing brand presence in the homewares niche
  • Product Positioning – Identifying and capitalizing on strong market opportunities
  • Sales Acceleration – Driving initial traction within the competitive Amazon marketplace

Solutions

  • Market Research – Conducted deep-dive analysis to identify profitable product niches
  • Amazon PPC Strategy – Developed and managed targeted ad campaigns to maximize conversions
  • Listing Optimization – Implemented SEO-driven product listings to enhance discoverability

Impact

  • Sales Success – Achieved 1,500 monthly sales within just seven months
  • Revenue Growth – Increased revenue by 300% within the same period
  • Profitability Stability – Maintained a 40% average gross profit margin
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