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Aventus achieves 12% increase in instore visits from Google Ads clicks

341%
Increase in Conversion Rate
20%
Conversion Rate to instore visit
12%
Improvement in ad engagement

Table of contents

Overview

Aventus Property Group (aventusproperty.com.au) is the private investor and manager of 20 large format retail centres across Australia. They are valued at $1.85 billion.

Channels

  • SEO
  • PPC

Challenges

  • Physical-Digital Integration – Need to bridge gap between online research and physical store visits
  • Center Management Complexity – Multiple shopping centers requiring coordinated marketing efforts
  • Customer Journey – Difficulty tracking and optimizing customer path from digital to in-store
  • Marketing Efficiency – Suboptimal conversion rates and high advertising costs
  • Cross-Channel Coordination – Challenge in managing multiple marketing channels cohesively
Stephanie​ Parker
Head of Customer Experience, Aventus Group

Significant Growth with One Egg

Great experience working with One Egg. Really switched on and smart guys. For for the first time ever they showed us how many people are actually visiting our stores based on our online activity, that was a huge milestone for us. They helped us reduce our cost per click and help drive more traffic to our stores.

Solutions

  • Digital Strategy Optimization – Implemented tailored digital strategies for individual shopping centers with focus on driving in-store visits
  • Unified Management System – Deployed centralized project management with dedicated team of 8 specialists
  • Performance Tracking – Introduced real-time dashboarding and reporting solutions for immediate performance insights
  • Marketing Integration – Created seamless integration between digital platforms and physical locations
  • Promotional Planning – Established systematic approach to running and planning center-specific promotions

Impact

  • Conversion Optimization – Achieved 341% increase in website conversion rate
  • Traffic Growth – Generated 17% increase in total website sessions and 14.7% increase in organic traffic
  • Cost Efficiency – Reduced Google Ads cost per click by 9%
  • Physical Results – Delivered 20% conversion rate to in-store visits and 12% increase in store visitors from Google Ads
  • Marketing Performance – Realized 8% increase in overall marketing performance YoY and 100% increase in email engagement
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