Overview
Gemi Investments is a privately owned investment firm that facilitates investment into debt secured by Australian real estate. GEMI was looking to bring on new investors to their lending platform. They engaged OED with a mandate to generate as many leads as possible. After 6 months the campaigns were paused due to an overwhelming amount of new leads coming into the business
02 · ChallengesChallenges
- Lead Generation Need to attract qualified investors for real estate debt platform
- Target Audience Identifying and reaching specific investor personas
- Conversion Costs High cost per acquisition for investor leads
- Platform Reach Limited presence across multiple advertising platforms
- Marketing Efficiency Suboptimal conversion rates from advertising efforts
03 · SolutionsSolutions
- Persona Targeting Developed tightly focused campaigns for key investor personas
- Multi-Platform Strategy Implemented coordinated campaigns across Google Search, LinkedIn Sponsored Posts, and InMail
- Layered Approach Combined keyword, career, and industry targeting across platforms
- Journey Mapping Created multiple touchpoints throughout investor decision journey
- Message Optimisation Crafted persona-specific messaging addressing key pain points
04 · ImpactImpact
- Lead Volume Generated 450 new leads within 6-month period
- Conversion Success Achieved 50% increase in conversion rates
- Cost Efficiency Reduced cost per acquisition by 50%
- Engagement Success Attained 70% click-through rates from LinkedIn InMail campaigns
- Campaign Performance Exceeded targets, leading to campaign pause due to overwhelming response
