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GEMI Generates 450 Leads in 6 months

450
New leads generated
50%
Increase in Conversion rates
50%
Improvement in CPA

Table of contents

Overview

Gemi Investments is a privately owned investment firm that facilitates investment into debt secured by Australian real estate. GEMI was looking to bring on new investors to their lending platform. They engaged OED with a mandate to generate as many leads as possible. After 6 months the campaigns were paused due to an overwhelming amount of new leads coming into the business

Channels

SEO
PPC

Challenges

  • Lead Generation – Need to attract qualified investors for real estate debt platform
  • Target Audience – Identifying and reaching specific investor personas
  • Conversion Costs – High cost per acquisition for investor leads
  • Platform Reach – Limited presence across multiple advertising platforms
  • Marketing Efficiency – Suboptimal conversion rates from advertising efforts

Solutions

  • Persona Targeting – Developed tightly focused campaigns for key investor personas
  • Multi-Platform Strategy – Implemented coordinated campaigns across Google Search, LinkedIn Sponsored Posts, and InMail
  • Layered Approach – Combined keyword, career, and industry targeting across platforms
  • Journey Mapping – Created multiple touchpoints throughout investor decision journey
  • Message Optimization – Crafted persona-specific messaging addressing key pain points

Impact

  • Lead Volume – Generated 450 new leads within 6-month period
  • Conversion Success – Achieved 50% increase in conversion rates
  • Cost Efficiency – Reduced cost per acquisition by 50%
  • Engagement Success – Attained 70% click-through rates from LinkedIn InMail campaigns
  • Campaign Performance – Exceeded targets, leading to campaign pause due to overwhelming response
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