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FastCover Emerges as Australia's Fastest-Growing Travel Insurance Provider

56%
Increase in revenue YOY
173%
Increase in revenue from Google search
24%
Decrease in CPC’s

Table of contents

Overview

FastCover is an Australian-owned and operated company specializing in straightforward, affordable travel insurance solutions. With their entire team of insurance specialists based in Australia, they offer comprehensive coverage for both domestic and international travelers, ensuring peace of mind through simple, transparent policies. Their commitment to clear communication and competitive pricing has established them as a trusted provider in the travel insurance market.

Channels

  • PPC

Challenges

  • Market Competition – Intense competition in the travel insurance sector
  • Cost Efficiency – High customer acquisition costs affecting margins
  • Audience Targeting – Need to identify and reach untapped market segments
  • Campaign Optimization – Limited testing and experimentation framework
  • Performance Tracking – Inadequate tracking of marketing initiatives
Craig Morison
COO, Fast Cover Travel Insurance

Building Marketing Consistency in a Volatile Industry

The banking and finance vertical presents an ever- increasing difficulty to improve performance. In particular, competition within the travel insurance space has become very competitive, putting more pressure on performance. As with all our marketing efforts, we are trying to improve, and our first priority for PPC was to find a company who could bring consistency to the account. FastCover Travel Insurance have been working with One Egg for 10 months and they have been able to do this month in month out, which brings us more confidence for our forecasting and budgeting. With the ease for travellers to routinely compare travel insurance, we need someone who can drive increased traffic to our website to buy their travel insurance directly from us. One Egg have been able to do this and are a crucial element of making our marketing funnel work.

Solutions

  • Market Analysis – Identified and targeted previously untapped market opportunities
  • Testing Framework – Implemented systematic A/B testing for ads and promotions
  • Audience Segmentation – Expanded remarketing with specific audience targeting
  • Campaign Innovation – Developed experimental methodology for continuous improvement
  • Analytics Enhancement – Deployed advanced tracking solutions for better insights

Impact

  • Revenue Growth – Achieved 56% increase in overall revenue year-over-year
  • Search Performance – Generated 173% increase in revenue from Google Search
  • Cost Efficiency – Reduced cost-per-click by 24%
  • Scalability – Established foundation for sustained growth
  • Market Position – Strengthened competitive position in travel insurance sector
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