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DJ City Crowned Australia's Fastest Growing Music Equipment Retailer with 74% Revenue Surge

74%
Increase in Organic Revenue
53%
Increase in Organic Traffic
43%
Improvement in Domain Rating

Table of contents

Overview

DJ City engaged One Egg Digital in August 2019 to achieve dominance in an ultra-competitive sound, lighting and performance retail market in Australia, competing with major international e-commerce retail stores such as Amazon.

Channels

  • SEO

Challenges

Facing fierce competition from international retailers, DJ City sought to turn up the volume on their digital strategy and capture Australia’s music equipment market.
  • Market Competition – Intense competition from global e-commerce giants like Amazon in the Australian market
  • Technical Scale – Thousands of product pages requiring optimization and maintenance
  • Domain Authority – Poor quality backlinks affecting website authority and rankings
  • Product Visibility – Limited visibility for key products in search rankings
  • Content Strategy – Need for scalable content strategy to drive organic growth
Steve Szabo
CEO

A Five-Star Partnership

We couldn’t be happier with One Egg’s work. Their team consists of incredible analytical thinkers who quickly adapt to solve complex problems. Their strategies are consistently sharp, spot-on, and grounded in the most current and relevant digital media practices. Over the past year, they’ve provided excellent service, and it’s been a fantastic experience working with them. We look forward to continuing our partnership.

Solutions

  • Technical SEO – Working through thousands of product pages on the DJ City website, ensuring that regular deep technical audits were conducted;
  • Link Profile Optimisation – Identified low-quality backlinks that were disavowed. Next we began a link-building campaign using various tactics including guest posting, SkyScraper technique, partnership links (from partner brands) and local business citations.
  • Product Page Optimisation – We evaluated each product page and identified gaps they had when it came to content quality, on-page, schema markup, internal and external links.
  • Content Creation – Supporting the internal content team at DJ City to come up with ideas for new content (blog articles, “How-to” guides and videos).

Impact

  • Exceptional Organic Growth: Achieved a remarkable 74% increase in organic revenue, exceeding initial targets.
  • Traffic Surge: Generated 53% increase in organic traffic, surpassing the 50% objective.
  • Domain Authority Boost: Improved domain rating by 43%, strengthening competitive position.
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