If you want to increase your brand’s reach, convert more visitors, and take your business to the next level, One Egg’s email marketing services can help.
We work with you to understand where your audience comes from, what they value, and how we can serve them best.
Our email marketing specialists can create captivating email campaigns for you that drive conversions day after day.
Turn your subscribers into “Brand Ambassadors” by sending them loyalty discounts and keeping them updated on your latest products, services, and blog posts.
We offer email marketing services customised for all types of businesses.
Here are two examples for E-commerce and SaaS businesses.
We offer two types of email campaigns for e-commerce websites.
1. Email Marketing Campaigns
2. Email Automations
Our email marketing campaigns are not the same generic image-based messaging that your audience has seen thousands of times.
We create “broadcast emails” that your customers will look forward to opening. Each email contains an important tip, fact or story related to their main goals or desires.
As well as more conversions and sales, you’ll benefit from having a swipe file of the most successful CTAs and offers you can use again and again.
With our done-for-you email services, we create fully-automated email sequences that increase your conversions and keep your customers coming back for more.
Our automations include:
Here’s an example of a new customer automation.
| Time sent | Email Type | |
|---|---|---|
| One | Immediately | Welcome email |
| Two | + 3 days | Check-in email (How was the purchase?) |
| Three | Product Arrival + 2 days | Notify product should have arrived/check for problems |
| Four | Product Arrival + 4/5 days | Product Arrival + 4/5 days |
As a SaaS company, you want to connect with your audience and move them down your sales funnel.
We recommend five email campaign types below that can help:
The acquisition email is at the top of the funnel. It’s sent to the email contacts you have gained from lead magnets, newsletter subscribers, and people visiting your important pages. The goal is to get these prospects to make a commitment and sign up for your service.
The goal of this campaign is to help prospects use your software immediately and frequently. Freemium customers usually don’t get access to all the features of the paid product. These emails show how they could be missing out by not upgrading to the paid product.
Paying customers should never feel like they’re being ignored. This email campaign keeps them updated with product developments, blogs, industry news and forthcoming webinars. This lets them know that you’re continually adding value and helps you minimise churn.
During a free trial, there is a fixed-time (usually 7, 14, or 30-days) to help your customer use and value your service. This campaign shows how converting to a paid plan helps them reach their goals more easily. It also leverages urgency to remind them that time is running out...
The goal of this campaign is to help prospects use your software immediately and frequently. Freemium customers usually don’t get access to all the features of the paid product. These emails show how they could be missing out by not upgrading to the paid product.
This campaign uses account usage triggers to convert freemium users to paid users. The triggers used depend on your specific software. For example they could fire when the software is used, credits are low, or after the use of specific features. These emails are timely and amplify why the user would want to pay more.
Paying customers should never feel like they’re being ignored. This email campaign keeps them updated with product developments, blogs, industry news and forthcoming webinars. This lets them know that you’re continually adding value and helps you minimise churn.
| Immediately | Welcome email links with to FAQs |
|---|---|
| Day 2 | Inspirational email - How users have used the tool to get ahead |
| Day 3 | 3 features to get your desired result |
| Day 4 | Features you might have missed |
| Day 5 | Check-in email - How is it so far? |
| Day 6 | Offer an extension to the trial. |
| Day 7 | Cart Close - Time is running out! |
| Day 10 | Survey Email - How was the trial? |
When your email marketing campaign has these three things, it will convert like crazy…
We segment and clean your list to ensure your emails reach the most qualified prospects each and every time.
Good copywriting is part art and a lot of research. We put in the time to understand what your audience cares about and what makes them take action.
The best copywriting in the world won’t sell an uninspired offer. We work with you to create offers that your customers will snap up.
Call us on 
1300 490 147 or fill in the form below.
9-13 Bronte Road, Bondi Junction,
NSW 2022, Australia
Tel: 1300 490 147
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