Overview
Knot & Style produces beautifully crafted bespoke bar accessories. Seeking to enhance their Amazon presence and boost sales, they engaged One Egg for strategic growth. Since partnering with One Egg, Knot & Style has achieved a 60% increase in revenue and over 100% growth in gross profit, driven by dramatically improved organic rankings and profit margins.
02 · ChallengesChallenges
- Amazon Visibility Limited organic rankings for key product categories
- Sales Growth Increasing unit sales while maintaining strong profit margins
- Brand Positioning Strengthening brand authority in the competitive bar accessories market
03 · SolutionsSolutions
- Amazon Optimisation Improved listing structure and keyword strategy to boost rankings
- Advertising Management Executed strategic Amazon PPC campaigns for enhanced conversions
- Profit Maximisation Implemented pricing strategies to optimise revenue and margins
- Market Expansion Identified new opportunities to scale product reach
04 · ImpactImpact
- Revenue Growth Achieved a 60% year-over-year increase in revenue
- Profitability Expansion Boosted gross profit by 103% through refined pricing and efficiency
- Sales Acceleration Increased units sold by 77%, driving consistent growth
- Brand Authority Strengthened market positioning in the bar accessories niche
05 · 2026 update: more profit from less ad spend2026 update: more profit from less ad spend
In late 2025 the account was spending heavily on ads to hold rank. We rebuilt the PPC around profit instead of volume: tighter bids, fewer top-of-search placements and more negatives. Comparing November 2025 to March 2026 with April to September 2026:
- 63% increase in net margin
- 55% less ad spend, with average monthly profit up 3%
- 29% lower TACoS, so far less of each sale goes back to Amazon in ad fees
- 93% improvement in Best Seller Rank
- 20% improvement in tracked keyword rank
