Overview
Elsa Home Beauty crafts bespoke high-end furniture from natural stone, specialising in the unique beauty of marble. Each piece is made in their atelier abroad to “Made in Italy” standards of craftsmanship and sustainability. Elsa Home Beauty sells premium furniture directly to clients at fair prices, built to last.
Significant SEO Wins
“We partnered with One Egg to strengthen our online presence and the results have exceeded our expectations! Their targeted link building strategy has significantly improved our visibility in search results, leading to a 180% increase in organic sessions and a 40% growth in revenue YoY. We have seen great progress in our rankings for many keywords and their expertise has been a key driver of our digital success.”
02 · ChallengesChallenges
- Limited organic visibility. Elsa Home Beauty’s website struggled to rank prominently for target keywords in the competitive online market for high-end furniture.
- Underdeveloped backlink profile. A low number of authoritative backlinks limited the website’s domain authority and its ability to compete effectively in search results.
- Highly competitive market. The online furniture industry, particularly for premium and bespoke pieces, is saturated with established players.
03 · SolutionsSolutions
- Targeted link building strategy. Focused on acquiring high-quality, relevant backlinks.
- Guest posting. Created valuable content published on relevant industry websites.
- Link placements. Strategically inserted backlinks on authoritative websites using target keywords.
04 · ImpactImpact
- Keyword rankings: Overall keyword rankings increased by 18.16%, reaching a total of 2,128. First page rankings (positions 1-10) saw a 12.33% increase, totaling 164 keywords.
- Domain authority: Domain Rating improved, moving from 1 to 6
- Google Search Console (Q1 2025 YoY): organic impressions +106.23% & clicks +42.59%
- Revenue: Saw a 40% increase YoY
