Get in touch

DJ City Crowned Australia's Fastest Growing Music Equipment Retailer with 74% Revenue Surge

74%
Increase in Organic Revenue
53%
Increase in Organic Traffic
43%
Improvement in Domain Rating

Table of contents

Overview

DJ City engaged One Egg Digital in August 2019 to achieve dominance in an ultra-competitive sound, lighting and performance retail market in Australia, competing with major international e-commerce retail stores such as Amazon.

Channels

SEO
PPC

Challenges

Facing fierce competition from international retailers, DJ City sought to turn up the volume on their digital strategy and capture Australia’s music equipment market.
  • Market Competition – Intense competition from global e-commerce giants like Amazon in the Australian market
  • Technical Scale – Thousands of product pages requiring optimization and maintenance
  • Domain Authority – Poor quality backlinks affecting website authority and rankings
  • Product Visibility – Limited visibility for key products in search rankings
  • Content Strategy – Need for scalable content strategy to drive organic growth

Solutions

  • Technical SEO – Working through thousands of product pages on the DJ City website, ensuring that regular deep technical audits were conducted;
  • Link Profile Optimisation – Identified low-quality backlinks that were disavowed. Next we began a link-building campaign using various tactics including guest posting, SkyScraper technique, partnership links (from partner brands) and local business citations.
  • Product Page Optimisation – We evaluated each product page and identified gaps they had when it came to content quality, on-page, schema markup, internal and external links.
  • Content Creation – Supporting the internal content team at DJ City to come up with ideas for new content (blog articles, “How-to” guides and videos).

Impact

  • Exceptional Organic Growth: Achieved a remarkable 74% increase in organic revenue, exceeding initial targets.
  • Traffic Surge: Generated 53% increase in organic traffic, surpassing the 50% objective.
  • Domain Authority Boost: Improved domain rating by 43%, strengthening competitive position.
Are your marketing campaigns delivering?

It only takes ONE good EGG to make a difference. See how much better your advertising campaigns can be.

Get a free consultation
Similar case studies

Fast Cover

FastCover is an Australian-owned and operated company specializing in straightforward, affordable travel insurance solutions. With their entire team of insurance specialists based in Australia, they offer comprehensive coverage for both domestic and international travelers, ensuring peace of mind through simple, transparent policies. Their commitment to clear communication and competitive pricing has established them as a trusted provider in the travel insurance market.
Explore Case
56%
Increase in revenue YOY
173%
Increase in revenue from Google search

Paper Supplies Industry

Paper Supplies launched their business on Amazon in mid-2019. Since then, they have partnered with One Egg to grow their business exponentially. Paper Supplies now boasts over 40 SKUs and annual revenues exceeding $4 million.
Explore Case
62%
Increase in Revenue YoY
70%
Increase in Gross Profit Margin

Are your marketing campaigns delivering?

It only takes ONE good EGG to make a difference. See how much better your advertising campaigns can be.

Let's Chat

Call us on ️ 📞 1300 490 147 or fill the form below

By clicking Submit, you agree to our terms and conditions.

Looking for more wisdom?

Subscribe to receive exclusive industry
insights & updates

Explore
Core Services
Recent Posts
Let’s Keep in Touch
9-13 Bronte Road Bondi Junction NSW 2022 Tel: 1300 490 147
Facebook-f Linkedin-in

Copyright © 2014 – 2025 One Egg. All rights reserved.

Subscribe to receive exclusive industry insights & updates

Contact us

About

Services

Case Studies

Blog

Contacts