The Australian Amazon marketplace is a land of immense opportunity, but it’s also fiercely competitive. Simply listing your products isn’t enough to guarantee success. If you’re wondering how to increase your Amazon sales and stand out from the crowd, you need a strategic, multi-faceted approach. The good news is that with the right tactics, you can significantly move the needle on your revenue.

At One Egg, we’ve seen firsthand what works. With our data-driven expertise and proven track record, we’ve helped countless businesses navigate the complexities of the platform. This guide distills our experience into actionable Amazon selling tips designed to help you boost your Amazon sales in Australia, starting today.

1. Master Your Product Listings with SEO

Think of your product listing as your digital storefront. Amazon is a search engine, and just like Google, it uses an algorithm (A9) to rank products. Optimising for it is non-negotiable.

Keyword Research is Non-Negotiable

Before you write a single word, you need to understand what your potential customers are searching for. Use tools like Helium 10 or Jungle Scout to find high-volume, relevant keywords. Look for primary keywords (e.g., “yoga mat”) and long-tail keywords (e.g., “non-slip eco-friendly yoga mat for hot yoga”).

Optimise Titles, Bullets, and Descriptions

Integrate your most important keywords naturally into your:

• Title: The most critical element. Include your brand, main keyword, key features, and quantity.
• Bullet Points: Use all five bullet points to highlight benefits, not just features. Answer potential customer questions before they’re asked.
• Product Description: Tell a story about your product. Use this space to expand on the bullet points and include secondary keywords.

2. Leverage High-Quality Visuals

Shoppers can’t touch or feel your product, so your images and videos have to do all the heavy lifting.

Professional Product Photography

Invest in high-resolution images. Your main image should be on a pure white background, but be sure to also include:

• Shots from multiple angles to show all sides of the product.
• In-use (lifestyle) shots to help customers envision themselves using it.
• Infographics that call out key features and benefits.

A+ Content and Video

If you’re Brand Registered, A+ Content is a game-changer. It allows you to use enhanced image and text modules in your product description, creating a visually rich experience that can increase conversion rates by up to 10%. Adding a product video is even better, as it’s the most engaging way to demonstrate value.

3. Implement a Strategic Pricing Model

Price is a major factor in the Amazon Buy Box algorithm. You need to be competitive, but not necessarily the cheapest.

Competitive Analysis

Regularly monitor your top competitors’ pricing. Understand the price range for products like yours. Are you positioned as a premium, mid-range, or budget option? Your pricing and brand messaging must align.

Consider Automated Repricing

For sellers with many SKUs, manual repricing is impossible. Automated repricing tools can adjust your prices in real-time based on rules you set, helping you stay competitive 24/7 and win the Buy Box more often.

4. Harness the Power of Amazon Advertising (PPC)

Organic visibility is crucial, but a paid strategy is essential for growth. Amazon Pay-Per-Click (PPC) is a powerful tool to get your products in front of high-intent buyers.

Sponsored Products & Brands

Start with Sponsored Products campaigns. These ads appear in search results and on product detail pages, giving your products immediate visibility. As you grow, explore Sponsored Brands to build brand awareness around your entire catalogue.

Start Small, Then Scale

You don’t need a massive budget to begin. Start with a small daily budget and an automatic campaign to let Amazon gather keyword data for you. After a few weeks, analyse the data and create manual campaigns targeting the most profitable keywords.

5. Actively Manage and Solicit Reviews

Social proof is everything on Amazon. Products with more (and better) reviews consistently outsell those without.

The Importance of Social Proof

Over 90% of shoppers read reviews before making a purchase. Reviews build trust and provide valuable feedback. Aim for a 4.5-star rating or higher. Address negative reviews professionally and use the feedback to improve your product or listing.

Using Amazon’s “Request a Review” Feature

Amazon has a compliant way to ask for reviews. Within 4 to 30 days of the order delivery date, you can use the “Request a Review” button in Seller Central. This sends a standardised, approved email to the buyer asking for both a product review and seller feedback.

6. Optimise Your Inventory Management

Running out of stock is a sales killer. It not only means lost revenue but also damages your product’s sales velocity and ranking, making it harder to recover once you’re back in stock.

Avoid Stockouts at All Costs

Use the inventory management tools in Seller Central to monitor your stock levels and set reorder points. Understand your sales velocity and lead times to ensure you always have enough product on hand.

Consider Fulfilment by Amazon (FBA)

Using FBA makes your products eligible for Prime shipping, a massive conversion driver. Amazon handles storage, packing, shipping, and customer service. While it comes with fees, the sales uplift from the Prime badge often makes it worthwhile.

7. Run Promotions and Lightning Deals

Promotions create a sense of urgency and can significantly boost your Amazon sales in Australia over a short period. Consider running:

• Coupons: Digital coupons that are clipped by customers for an immediate discount.
• Percentage-Off Deals: Time-sensitive promotions that can increase your conversion rate.
• Lightning Deals: A powerful option for driving a high volume of sales, especially during high-traffic events like Prime Day or Black Friday.

8. Build an Off-Amazon Presence

Don’t rely solely on Amazon’s traffic. Drive your own external traffic from sources like social media (Instagram, TikTok, Facebook), your blog, or an email list. This not only generates sales but also signals to Amazon’s algorithm that your product is popular, which can help your organic rankings.

9. Understand and Analyse Your Data

Knowledge is power. Seller Central is filled with valuable reports. Regularly dive into your Business Reports to understand your traffic (sessions), conversion rates (unit session percentage), and top-performing products. This data is critical for identifying what’s working and where you need to improve.

10. Partner with an Experienced Agency

Feeling overwhelmed? You’re not alone. Implementing all these strategies effectively requires time, expertise, and constant attention. This is where partnering with a specialist can be the single best investment you make. An experienced team can take the guesswork out of the equation.

At One Egg, we know that building a successful brand on Amazon is a marathon, not a sprint. A dedicated partner can manage everything from keyword research and PPC campaigns to inventory forecasting and brand protection.

Your Path to Increased Amazon Sales

Boosting your sales on Amazon Australia is an ongoing process of testing, learning, and optimising. By focusing on these ten proven strategies—from mastering your listings and ads to managing inventory and reviews—you build a powerful foundation for long-term success.

Start by implementing one or two of these tips this week and build from there. If you’d like a team of experts to help you accelerate your growth, contact One Egg today for a no-obligation chat about your brand’s potential.