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8-Time Gartner Leader Pyramid Analytics Achieves Record Digital Growth

35%
Decrease (improvement) in CPC’s
113%
Increase in Conversion volume across channels
23%
Increase in Organic keywords ranking in top 3 positions

Table of contents

Overview

Pyramid Analytics is a business intelligence software platform. It allows companies to access and optimize their business data to make meaningful product decisions. They have been rated highly in the Gartner Magic Quadrant for 8 straight years in a row. Pyramid engaged with One Egg to build a campaign showcasing the platform features and to develop the user acquisition funnel.

Channels

SEO
PPC

Challenges

  • Market Competition – Ultra-competitive business intelligence software sector
  • Brand Differentiation – Need to showcase unique platform features effectively
  • Funnel Optimization – Inefficient user acquisition journey
  • Channel Strategy – Underutilized marketing channels
  • Search Visibility – Limited organic rankings for key industry terms
Elsa MacDonald
Director of Digital Marketing, Pyramid Analytics

Great Agency to Work With

One Egg Digital has delivered more value and benefit than any other agency I’ve worked with in the past 20 years.

Solutions

  • Visual Marketing – Developed distinctive visual ad campaigns highlighting differentiators
  • LinkedIn Strategy – Implemented webinar-driven LinkedIn campaigns with remarketing
  • Funnel Testing – Conducted continuous experiments for bottom-funnel optimization
  • Journey Optimization – Enhanced user journey through landing page and conversion tracking improvements
  • SEO Enhancement – Performed comprehensive SEO audit and built offsite assets

Impact

  • Cost Efficiency – Achieved 35% decrease in cost per click
  • Conversion Growth – Generated 113% increase in conversion volume across channels
  • Search Rankings – Improved organic keywords ranking in top 3 positions by 23%
  • Brand Authority – Strengthened position in Gartner Magic Quadrant
  • Market Presence – Enhanced visibility in business intelligence sector
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