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Sequoia Financial Group Sees 153% Surge in Client Acquisition

153%
Increase in conversion rates
66%
Increase in Impression share
4%
Improvement in Ad engagement

Table of contents

Overview

Sequoia Financial Group Limited (ASX:SEQ) is a financial services company providing products and services to self-directed retail and wholesale clients. These services include: investment & superannuation products; wealth management & advisory services; corporate advisory and capital markets expertise; retail, wholesale and institutional trading platforms; market data and financial news services.

Channels

  • PPC

Challenges

  • Lead Quality – Need to attract qualified prospects in financial services sector
  • Acquisition Costs – High cost of acquiring new clients in competitive market
  • Tracking Integration – Lack of comprehensive conversion tracking across platforms
  • Asset Utilization – Underutilized lead magnet assets for prospect generation
  • Market Competition – Strong competition in financial services digital advertising space
Simon Van Es
Group Head, Sequoia Financial Group (ASX:SEQ)

Expert Service, Proven Performance

Our company has used Marks services for some time now and found him to be easy to deal with, reliable and an expert in his field. If you are looking for results, Mark is the right person for the job.

Solutions

  • Conversion Setup – Implemented comprehensive conversion tracking for landing pages
  • AdWords Optimization – Developed and optimized targeted AdWords campaigns
  • Tag Management – Migrated to advanced tag management software for better tracking
  • Lead Generation – Created strategic approach using lead magnet assets
  • Campaign Integration – Aligned all digital marketing elements for cohesive strategy

Impact

  • Conversion Success – Achieved 153% increase in conversion rates
  • Market Presence – Generated 66% increase in impression share
  • Engagement Growth – Improved ad engagement by 4%
  • Lead Quality – Enhanced quality of prospects through targeted campaigns
  • Brand Authority – Strengthened position in financial services sector
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