Entertainment Digital: Australia's Entertainment Publishing Pioneer Embraces Digital Evolution

8%

Conversion rate target

11%

Increase in Ad Engagement (CTR)

33%

Organic traffic increase

Overview

Entertainment Digital are a leading provider of entertainment services & publisher of entertainment books. They have been in the market for over 24 years.

Channels

SEO
PPC

Challenges

Zeeshan Javed

Head of Performance and Innovation, Entertainment Digital

More Than an Agency - A True Strategic Partnership

One Egg delivered that and more, they were true partners in every sense of the word, taking the time to understand the briefs that we outlined for them and coming up with unique and compelling ideas how we can improve performance further.

Solutions

Strategic Consultation – Provided comprehensive PPC and SEO strategic guidance
Performance Analysis – Conducted deep analysis of existing digital marketing performance
Framework Development – Created structured frameworks for sustainable growth
Optimization Planning – Established systematic approach for continuous performance improvement
Management Integration – Worked closely with management team to align digital initiatives

Impact

Cost Optimization – Achieved more efficient cost per lead through strategic improvements
Revenue Growth – Increased revenue through optimized digital channels
Strategic Alignment – Successfully integrated digital strategy with business objectives
Performance Framework – Established clear metrics and reporting structure
Sustainable Growth – Created foundation for ongoing performance improvements

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