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LegalVision named fastest growing law firm in Australia

65%
Increase in lead volume within 6 months
50%
Decrease in cost per customer acquisition
18%
Increase in ad engagement

Table of contents

Overview

LegalVision, Australia’s fastest-growing law firm since 2012, provides affordable legal services to businesses across Australia, New Zealand & UK. With over 100 lawyers, they’ve evolved from an online documents business to offering innovative legal services and membership options.

Channels

  • SEO
  • PPC

Challenges

  • Intense Competition: The legal industry is highly competitive, with numerous players and expensive cost per clicks (CPCs).
  • Sustaining Growth: As LegalVision rapidly expands its services and client base, it faces the challenge of consistently generating new leads to fuel its growth.
Anthony Lieu
Marketing Director & Lawyer, LegalVision

Significant Growth with One Egg

LegalVision has been working with One Egg for over 5 years now. During that time, they have been instrumental in crafting a cutting-edge marketing campaign strategy. Working with One Egg we have been able to significantly grow our customer base which has helped LegalVision to grow as one of Australia’s fastest growing startups. They are constantly innovative with their approach which has enabled us to stay ahead of the market. I’d recommend working with One Egg for any client in the startup space or looking for significant growth through search marketing.

Solutions

  • Targeted Marketing: One Egg implemented a focused marketing strategy, leveraging Google Ads, Facebook, LinkedIn, and YouTube to reach specific target audiences.
  • Keyword Optimization: By identifying high-converting keywords and optimizing ad campaigns, One Egg was able to dominate the bottom of the funnel and improve search engine rankings.
  • Hyperlocal Targeting: Leveraging LegalVision’s ability to offer services to local businesses, One Egg implemented hyperlocal targeting to reduce costs and increase conversions.
  • Content Marketing: One Egg utilized content marketing to create awareness, provide valuable resources, and nurture leads throughout the customer journey.

Impact

  • Significant Lead Growth: Initial lead volumes increased by 65%, followed by an average annual growth rate of 14% for six years.
  • Reduced Cost per Acquisition: One Egg achieved a 50% decrease in cost per customer acquisition.
  • Sustained Success: The implemented strategies have been instrumental in driving LegalVision’s continued growth and success.
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