Consider the Top 5 Reasons to use Pay-Per-Click
Attract More Qualified Leads
Thanks to advanced demographic targeting you can profile potential clients by age, income, education, gender and geographic location.
Easy Client Segmentation
Target specific search requests applicable to your legal practice, for example…
> Banking and Finance
Reach the Right People at the Right Time
Get found by people precisely when they need your services.
Through targeting niche keywords and effective copywriting, we increase your PPC conversions and generate more qualified leads for your firm.
Get Clients on Demand
Grow your law firm at a pace you’re comfortable with by increasing ad spend, reach, search terms and PPC platforms effortlessly.
Remarketing Made Easy
Improve marketing ROI with retargeting services for PPC.
Show ads to PPC website visitors as they log in to their social media accounts to improve brand awareness and marketing ROI.
If you’ve got a challenge, we’d love the chance to come up with a solution.
Law Firm PPC Strategy
Our turnkey PPC Service for Lawyers follows a proven 3-step strategy that allows you to concentrate on managing clients, whilst we manage your lead generation.
1. Expert Setup
The competition for attorneys and law firm PPC is high, and to generate positive results you need a Pay-Per-Click expert on your team.
As an accredited Google Partner, we pride ourselves on improving your campaign management to help you pay less for clicks and achieve maximum ROI.
+ Keyword Research
Uncovering keyword opportunities that deliver high-quality leads or terms your competition may be missing is critical to a successful PPC campaign.
We go beyond the traditional free tools and use our in-depth PPC knowledge to ensure your keyword targeting is perfect.
+ A/B Split Testing
Our PPC Service for Lawyers is not a “setup and spend” approach. We test different types of ads with different copy until we achieve optimal ad rank for each campaign. We understand that the best way to improve your PPC scores is to generate consistently high Click-Through-Ratios (CTR), which results in lower costs per click and bigger returns for your practice.
More than 70% of prospects who see your PPC ads will contact you via telephone instead of sending an enquiry. Thanks to integrated tracking tools we can supply conversion metrics on these calls as well as your website conversions.
2. Landing Pages
To deliver great results for your law firm, PPC is more than setting up catchy ads. You need optimised landing pages to maximise your conversions too.
Our experienced UX designers and copywriters use a combination of emotive text, well-placed Call to Action elements, effective media and responsive design to help get the most out of your marketing efforts.
By combining expert ad setup with custom landing pages you’re additionally rewarded with strong relevancy results on your PPC ads, which means better overall performance and lower costs per click.
No Lawyer PPC service would be complete without retargeting.
What is retargeting?
Put simply, we can track visitors from your website who entered via a PPC campaign to their Facebook or Instagram accounts.
By using a Facebook Pixel, we can effectively remarket your Legal Services to them, increasing brand awareness and more importantly maximising your ROI by boosting conversions.
Top PPC Platforms
Our PPC Service for Lawyers uses an omnichannel approach to deliver the most reach, brand awareness and conversion opportunities for your legal firm.
Here are the most popular platforms for Pay-Per-Click advertising.
LegalVision has been working with One Egg for over 4 years now. During that time, they have been instrumental in crafting a cutting-edge marketing campaign strategy. Working with One Egg we have been able to significantly grow our customer base which has helped LegalVision to grow as one of Australia's fastest growing startups. They are constantly innovative with their approach which has enabled us to stay ahead of the market. I'd recommend working with One Egg for any client in the startup space or looking for significant growth through search marketing.
If you want to grow your practice with paid marketing you need an experienced expert on your side, and our PPC Service for Lawyers offers you that solution.
With One Egg you’ll get...
> Turnkey PPC Management
> Google Partner Credentials
> Qualified Leads on Demand
> Turnkey Management
> Omnichannel Approach
Managing a PPC campaign with inexperienced in-house staff can be a challenge, especially in a competitive niche like legal services.
If you want to avoid the challenges of self-management and increase your chances of success, contact us today to get started.
Let’s work together to get you clients on demand with the best PPC Service for Lawyers available in Australia.
Start growing your firm
Team up with One Egg to deliver scalable and innovative search marketing services that fulfil your needs.
Call us on 1300 490 147 or fill the form below.