The Best PPC Tools for Google Ads

Today the market is saturated with great Adwords tools to help you uncover insights, improve performance and increase your efficiency in PPC account management. If you’ve found your way here, you’re probably wondering… what are best tools for PPC professionals that provide the features I actually need? We’ve taken a deep dive into the top […]

The Best Google Data Studio Resources for Digital Marketers

Google Data Studio is the best tool available today for reporting and dashboarding for digital marketers. I covered the advantages of Data Studio over other tools in a recent article on Search Engine Land. If your not yet convinced you can read about the pros and cons there.  Surprisingly the uptake within the marketing community […]

Top 3 Landing Page Tools for 2019

The landing page is one of digital marketing’s most effective tools. As the name suggests, it’s a page where prospective customers land after following your call to action. It provides them with enough information to persuade them to buy a product or service. Because the landing page’s content and the design are highly focused and […]

Who Are the Real Winners in Today’s Digital Gold Rush?

You’ve probably heard of the Gold Rush. It usually refers to the time in California in the mid-19th century when news spread of the discovery of gold deposits in the state. Almost overnight, hundreds of thousands of people trooped there hoping to strike it rich. We’re seeing something similar to the Gold Rush today. But […]