Marketing Metric: A Better Way of Attributing Marketing Success

Companies of all sizes have multiple traffic sources they are investing marketing dollars into. Each traffic source has different metrics that are not comparable. How can we evaluate the overall effectiveness/engagement of our marketing efforts in a simple and condensed way that is easy to understand? This is a question that many of our clients […]

How to Reduce your Bounce Rate in Google Analytics

We all want to keep users on our sites for as long as possible; engaging them with our content, intriguing them with our brand and incentivizing them to find out more. But if people are frequently ‘bouncing’ from your site, you may need to adapt your content.  Bounce rate refers to the percentage of website […]

The 5 Best Google Analytics Reports To Drive Your Content Marketing Strategy

Like any aspect of your business, you want to be sure your content marketing strategy is working. Publishing a lot of content doesn’t necessarily mean success. To be effective, after all, content marketing should accomplish one or more goals: Generating online sales or increasing existing sales; Attracting the attention of customers and in turn generating […]

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